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Local-first social CRM

Echo Social

A Next.js social CRM with dashboard, planner, content studio, inbox, lead conversion, CRM contacts, analytics, settings, and platform placeholders.

Business Problem

The friction this project addresses.

Businesses need a social operations workspace that can plan content, manage inbox replies, convert leads, and review analytics without losing local control.

Solution

How the system responds.

Echo Social uses a persistent local JSON store, local caption generation, draft saving, inbox replies, CRM contacts, leads, analytics, and editable platform settings.

Features

Core product capabilities.

  • Dashboard
  • Planner
  • Content Studio
  • Inbox replies
  • Lead conversion
  • CRM contacts
  • Analytics
  • Settings

Technology Stack

Implementation foundation.

Next.jsTypeScriptLocal JSON storeAPI placeholdersSocial CRM workflow

Business Impact

Why the system matters.

  • Turns social media work into an operating system
  • Links content, inbox, and CRM workflows
  • Supports future OAuth and publishing connectors

Lessons Learned

Implementation lessons.

  • Social tools need CRM context
  • Local-first architecture can demonstrate product value before platform integrations

FAQ

Project questions.

What does this project prove?

Echo Social proves Secunda24 can turn a real operational problem into a structured, demo-ready system.

Can this pattern be adapted?

Yes. The same intake, workflow, dashboard, and integration patterns can be adapted for other business processes.

Want a system like Echo Social?

Book a practical automation consultation and map the system that should exist next.