Planner + queue
Schedule campaigns, review drafts, approve content, and keep the publishing pipeline organized across your social channels.
Social CRM + Content Operations
One command center for content, inbox, and lead flow.
Echo Social is a premium local-first social CRM inside the Echo ecosystem, designed to help businesses plan content, manage approvals, handle inbox conversations, capture leads, and monitor campaign performance from a single intelligent workspace.
Planner and scheduling
Inbox and responses
CRM lead pipeline
Analytics snapshot
18
Posts scheduled this week
24
New leads created
6
Pending approvals
11.8%
Engagement rate
Why it matters
Echo Social brings the full campaign-to-conversion loop together, so content planning, inbound interest, and sales follow-up all happen inside one operational view instead of being scattered across disconnected platforms.
What It Covers
Built for social operations, not just posting.
The Echo Social workflow was shaped around real operational needs: content approvals, local draft storage, reply handling, lead conversion, and visible performance tracking.
Inbox + lead capture
Turn inbound messages into structured opportunities, with conversation context and CRM movement visible in the same workspace.
Analytics + oversight
Track scheduled output, approvals, engagement, and top-performing content so decision-making becomes faster and clearer.
See the social command center at work.
This preview shows the Echo Social operating model: campaign queue on one side, current conversations and lead pipeline in view, and performance insight panels helping the operator decide what to do next.
Use Cases
Ideal for teams that need more than a posting tool.
Echo Social fits businesses that want a tighter relationship between social visibility, inbound conversations, and real lead follow-up. It is especially strong where marketing, operations, and sales need one shared command view.
Service businesses
Retail campaigns
Multi-branch teams
Lead-heavy social funnels
Next Step
Want this inside your Echo stack?
Secunda24 can scope Echo Social as a standalone module or as part of a broader Echo business platform rollout.
support@secunda24.co.za
+27 82 529 2885
Custom workflow design, branding, integrations, and deployment support available.